History

Advance Beverage Company was founded by the late John Ferrari in 1954. It has prospered over the years and has evolved into the premier beverage distributor in Kern County.

In 1971, Advance Beverage Company was purchased by the William K. Lazzerini family. At that time, thirteen people were employed with sales of approximately 450,000 cases per year. Primary brands were Olympia and Anheuser-Busch products.

Today, Advance Beverage Company is operated by Bill Lazzerini Jr. and his family. Advance Beverage is continually recognized as one of the outstanding Anheuser-Busch distributors in the nation. Since 1982, the company has been annually awarded the Anheuser-Busch Ambassador Award which symbolizes the best of the best. Currently, Advance Beverage employs 150 individuals with annual sales exceeding 5 million cases

A few brands we distribute are Budweiser, Bud Light, Michelob Ultra, Bud Light Seltzer, Heineken, Heineken Light, Amstel Light, Tecate, Dos Equis, Stella Artois, Bass Ale, Firestone Walker Brewing Company, Golden Road Brewing and many more.

Advance Beverage Company is committed to excellence and leadership in the market we serve. We support a wide array of community projects and events. The company and its employees actively support many local charities and strive to improve the overall quality of life in our community.

The employees of Advance Beverage Company understand you have a choice with the brand of beer you select, we thank you for choosing one of ours. All we ask is that you enjoy our products responsibly. Designate a driver if needed. Cheers!

MISSION

Advance Beverage Company proudly offers Kern County a Sales Force that has all been Cicerone Beer Certified.  This is one of very few distributors in the nation to be able to have that honor.

Our mission is to be the preferred beverage supplier in our community. We will do this with a superior workforce that is knowledgeable, innovative, and constantly striving to exceed our customers’ expectations.

We are committed to quality and excellence in all our activities and will conduct our business with honesty and integrity.

VALUES STATEMENT

We are dedicated to quality, excellence, and continued improvement. Our value system is based on the following beliefs.

  1. The customer is our most valued business partner
  2. Honesty and integrity are our most important character traits.
  3. Our customers, employees, and suppliers are partners who all have a vested interest in our success.
  4. Leadership must be by example.
  5. We are all one team and mutually share in success and failure.
  6. A superior workforce is our success.
  7. Quality and excellence are our objectives in everything that we do.